{"id":1915,"date":"2023-12-24T15:54:47","date_gmt":"2023-12-24T14:54:47","guid":{"rendered":"https:\/\/souss.digital\/2023\/12\/3e-edition-du-congres-international-digital-now\/"},"modified":"2024-10-23T16:40:06","modified_gmt":"2024-10-23T15:40:06","slug":"3e-edition-du-congres-international-digital-now","status":"publish","type":"post","link":"https:\/\/souss.digital\/en\/2023\/12\/3e-edition-du-congres-international-digital-now\/","title":{"rendered":"3e \u00c9dition du Congr\u00e8s International \u00abDigital Now !\u00bb"},"content":{"rendered":"<p>Au Maroc, la transformation digitale des petites et moyennes entreprises (PME) demeure un d\u00e9fi majeur, malgr\u00e9 l&#8217;\u00e9volution des habitudes de consommation li\u00e9es au digital chez les Marocains. La 3\u00e8me \u00e9dition du Congr\u00e8s &#8220;Digital Now&#8221; \u00e0 Casablanca, les 20 et 21 d\u00e9cembre, a mis en \u00e9vidence le retard des PME marocaines dans ce domaine, selon Zouheir Lakhdissi, consultant digital.<\/p>\n<p>Ce retard est attribu\u00e9 \u00e0 une confusion fr\u00e9quente entre &#8220;la digitalisation&#8221; et &#8220;la num\u00e9risation&#8221;. M\u00eame les PME ouvertes aux nouvelles tendances ne sont souvent que partiellement num\u00e9ris\u00e9es, convertissant leurs donn\u00e9es en PDF tout en conservant des processus manuels, explique Lakhdissi.<\/p>\n<p>La r\u00e9sistance au changement persiste, en grande partie en raison du co\u00fbt per\u00e7u des outils digitaux. Les dirigeants de PME h\u00e9sitent \u00e0 investir dans le digital en raison d&#8217;une focalisation culturelle sur les co\u00fbts imm\u00e9diats plut\u00f4t que sur le retour sur investissement, souvent difficile \u00e0 anticiper, souligne Tarik Fadli, entrepreneur du digital. Certains craignent \u00e9galement que la tra\u00e7abilit\u00e9 offerte par le digital expose davantage \u00e0 la responsabilit\u00e9 fiscale.<\/p>\n<p>Malgr\u00e9 l&#8217;importance des outils digitaux, comme le Cloud, dans la transformation num\u00e9rique, les PME marocaines restent r\u00e9ticentes en raison de pr\u00e9occupations li\u00e9es \u00e0 la confidentialit\u00e9. Tarik Fadli souligne que l&#8217;externalisation des donn\u00e9es dans un Data Center, qu&#8217;il soit national ou international, permet aux PME de se concentrer sur l&#8217;innovation en externalisant leurs pr\u00e9occupations.<\/p>\n<p>Pour encourager la transformation digitale des PME, les experts appellent \u00e0 des mesures incitatives, notamment des avantages fiscaux pour l&#8217;adoption d&#8217;outils digitaux certifi\u00e9s par l&#8217;\u00c9tat. Zouheir Lakhdissi insiste sur la n\u00e9cessit\u00e9 de formations pluridisciplinaires et de mesures incitatives pour changer les mentalit\u00e9s.<\/p>\n<p>Bien que la digitalisation totale des PME semble difficile en raison des co\u00fbts d&#8217;investissement, les experts anticipent une acc\u00e9l\u00e9ration de la transformation digitale des PME \u00e0 partir de 2024\/2025, en pr\u00e9paration des grands \u00e9v\u00e9nements sportifs que le Maroc accueillera, notamment la Coupe du Monde de football en 2030. Tarik Fadli estime m\u00eame que d&#8217;ici 2027, les PME devront faire du Cloud leur principale banque de donn\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au Maroc, la transformation digitale des petites et moyennes entreprises (PME) demeure un d\u00e9fi majeur, malgr\u00e9 l&#8217;\u00e9volution des habitudes de consommation li\u00e9es au digital chez les Marocains. La 3\u00e8me \u00e9dition du Congr\u00e8s &#8220;Digital Now&#8221; \u00e0 Casablanca, les 20 et 21 d\u00e9cembre, a mis en \u00e9vidence le retard des PME marocaines dans ce domaine, selon Zouheir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3e \u00c9dition du Congr\u00e8s International \u00abDigital Now !\u00bb - Souss Digital Gateway<\/title>\n<meta name=\"description\" content=\"3e \u00c9dition du Congr\u00e8s International \u00abDigital Now !\u00bb Business | Souss Digital Gateway\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/souss.digital\/en\/2023\/12\/3e-edition-du-congres-international-digital-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3e \u00c9dition du Congr\u00e8s International \u00abDigital Now !\u00bb - 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