{"id":2206,"date":"2024-08-05T09:25:07","date_gmt":"2024-08-05T08:25:07","guid":{"rendered":"https:\/\/souss.digital\/?p=2206"},"modified":"2024-10-23T16:38:40","modified_gmt":"2024-10-23T15:38:40","slug":"glovo-ads-une-solution-pour-accelerer-la-croissance-des-partenaires","status":"publish","type":"post","link":"https:\/\/souss.digital\/en\/2024\/08\/glovo-ads-une-solution-pour-accelerer-la-croissance-des-partenaires\/","title":{"rendered":"Glovo Ads : une solution pour acc\u00e9l\u00e9rer la croissance des partenaires"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-venyo-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-venyo-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-3\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"65583470-e2e8-487f-88cf-50ff817de827\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Dans le domaine du marketing digital en pleine \u00e9volution, le retail media s&#8217;impose comme un outil crucial pour les marques. En pla\u00e7ant des publicit\u00e9s sur le parcours d\u2019achat des consommateurs, il permet de cibler des audiences pr\u00eates \u00e0 acheter et d\u2019augmenter l\u2019engagement des clients gr\u00e2ce \u00e0 des exp\u00e9riences publicitaires strat\u00e9giques.<\/p>\n<p>&nbsp;<\/p>\n<p>Selon Prosper Insights &amp; Analytics, 29 % des jeunes de la g\u00e9n\u00e9ration Z et 30 % de ceux de la g\u00e9n\u00e9ration Y commencent leurs recherches en ligne via des sites Web et des applications mobiles. De plus, une \u00e9tude YouGov indique que deux acheteurs sur cinq dans le monde utilisent quotidiennement leur t\u00e9l\u00e9phone pour acheter des articles en ligne.<\/p>\n<p>&nbsp;<\/p>\n<p>R\u00e9cemment, Glovo a introduit son offre de Retail Media, &#8220;Glovo Ads&#8221;, pour aider les marques \u00e0 acc\u00e9l\u00e9rer leur croissance commerciale, l\u2019engagement et les ventes. Glovo pr\u00e9voit que les d\u00e9penses m\u00e9diatiques atteindront 26 milliards d\u2019euros d\u2019ici 2026, soit l\u2019\u00e9quivalent des investissements publicitaires t\u00e9l\u00e9vis\u00e9s. \u00c0 ce jour, plus de 500 marques, dont 50 au Maroc, utilisent cette technologie de Retail Media dans les 23 march\u00e9s mondiaux o\u00f9 Glovo est pr\u00e9sent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans le domaine du marketing digital en pleine \u00e9volution, le retail media s&#8217;impose comme un outil crucial pour les marques. En pla\u00e7ant des publicit\u00e9s sur le parcours d\u2019achat des consommateurs, il permet de cibler des audiences pr\u00eates \u00e0 acheter et d\u2019augmenter l\u2019engagement des clients gr\u00e2ce \u00e0 des exp\u00e9riences publicitaires strat\u00e9giques. &nbsp; Selon Prosper Insights &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glovo Ads : une solution pour acc\u00e9l\u00e9rer la croissance des partenaires - Souss Digital Gateway<\/title>\n<meta name=\"description\" content=\"Glovo Ads : une 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